This evening I dropped by a local news stand on Yonge Street and picked up today's New York Times to see the Firefox ad everyone's been anticipating. I've been doing some minor critiquing of the preliminary designs with Steven, but I wasn't sure what to expect when I saw it printed on newsprint at that size.

Wow. It looks absolutely fantastic. Two full facing pages with a good simple clear message. Congratulations to Chris Messina, Chris Beard, and all the other people (named Chris or otherwise) on their fantastic work on this ad. There were a lot of challenging and unique factors in creating this ad and I think they really nailed it.

If you haven't had a chance to check out the ad in person (which I'd highly recommend) check out the images available at SpreadFirefox.com.