I've always loved Rapha's swelligent wordmark. I was just going back to their site today to get a little inspiration for a little side project I'm working on and maybe to tempt myself to actually order something. Then I came across this absolutely gorgeous jersey Rapha has created with Paul Smith to celebrate Le Grand Départ of the Tour de France in London. The typography and the details are really quite stunning. It's the map across the back of the shoulders that's the clincher. Heck, it's only three hundred bucks too... practically a steal.